Last Updated: January 24, 2023.
Green Lane is the registered trademark used by Orto Direct LLC.
At Green Lane, we understand that you care how your information is used and respect the privacy of each customer. A customer includes a person who visits our websites, does business with us, uses our mobile applications, subscribes to our e-mail communications, enters one of our contests, enrolls in our rewards program, or otherwise communicates with Green Lane. Green Lane’s Privacy Notice is intended to assist customers in understanding the purpose of collecting personal information and how that information is used, protected, stored, and disclosed by Green Lane and its employees, agents, partners and other authorized third parties. By being a Green Lane customer, you are consenting to the practices described in the Privacy Notice (the “Privacy Notice”). This Privacy Notice complies with all applicable federal and state privacy legislation.
What is Personal Information?
Personal information is any information that could be used to identify an individual including, but not limited to, a customer’s name, home address, email address, telephone number, date of birth and purchasing information. Personal information does not include aggregated information or information that has been de-identified such that the data may not be identified with a particular individual.
What is the Purpose of Collecting and Using your Personal Information?
Green Lane may collect, use, and disclose your personal information for the following purposes:
- To communicate with a customer and process information regarding orders, recalls, promotions, contests, offers, rewards, surveys, and changes to this Privacy Notice;
- To respond to questions and requests and provide customer service;
- To provide services, rewards, products, and benefits to a customer and ensure a customer is appropriately awarded points, or their equivalent, in accordance with the applicable program rules;
- To understand and analyze the interests, needs, and preferences of a customer in order to recommend and provide products and services that meet the customer’s needs and interests, including to display targeted advertising as set out in the interest-based advertising section below;
- To verify a customer’s identity to reduce fraud or errors in transaction processing;
- To comply with applicable legislation and regulatory requirements; and
- To aid investigation and law enforcement.
Green Lane does not collect personal information from a customer other than for the purposes identified in this Privacy Notice, unless further consent is obtained or where required or permitted by law.
Green Lane collects personal information from a customer, including but not limited to, when a customer enrolls in a program, subscribes for e-mail communications, visits one of our stores, makes a purchase, return, inquiry, or program redemption, uses of any of our websites and mobile applications, interacts with our customer service team, and completes our surveys or questionnaires.
We also collect personal information from individuals when they apply for employment through our website, email, in person, or otherwise. Personal information is used for the purpose of processing and responding to applications. We may share your personal information with third party service providers that we have engaged to perform services on our behalf, such as advertising agencies, marketing agents, data processing and storage companies, and organizations which provide administrative and support services to Green Lane. We limit the disclosure of your personal information to third parties to that which is reasonably necessary for the purpose or service for which the third-party service provider is engaged. You can obtain more information about our policies and practices with respect to the use of personal information by third party service providers by contacting us at the information provided under “Contact Us”.
Green Lane gathers personal information from franchisees and affiliated merchants. We use the personal information for the purpose of processing and responding to applications and engaging in dealings with such parties.
With Whom and Where can we Share your Personal Information?
We may disclose to third parties aggregated or de-identified data, which does not contain personal or identifiable information.
Green Lane may share or transfer your personal information when reasonably required in the context of a sale, merger, reorganization or amalgamation of all or part of our business or the insurance of securitization of our assets. The recipient parties will be contractually required to keep the information confidential and use it only for purposes of the transaction. In the event a business transaction is complete, assignees or successors of our business or assets may use and disclose your personal information, as obtained from Green Lane only for the purposes set out in this Privacy Notice, unless your further consent is obtained.
Green Lane may share your personal information with third parties as required or permitted by law:
- To government bodies and law enforcement agencies, pursuant to warrant, order or statutory requirement;
- In connection with any legal proceeding involving Green Lane; and
- To establish, exercise, or defend our legal rights as permitted by law.
Green Lane does not otherwise share, give, rent, or sell your personal information to any third parties, unless your additional consent to do so is obtained.
Green Lane will take reasonable measures to ensure that the personal information we collect is complete and accurate. We will update our records regarding customers based on the information communicated directly or indirectly to us by a customer or partner. To ensure that our records are as complete and accurate as possible, you are responsible for informing Green Lane of any relevant changes to your personal information, such as a change of name or a change of address.
Our websites may contain links to other websites. We are not responsible for the privacy practices or the content of sites to which we provide links. You should check the privacy policies of these other websites before choosing to provide any personal information to such third-party sites.
How do we Utilize Cookies and Tracking Technologies?
Whenever you interact on our website or applications, we receive and store information in the form of internet “cookies.” A cookie is a small text file stored on your device that identifies your browser, device, or IP address, but not you as an individual, to a computer whenever you visit a website. Through log files and other technologies, we collect the IP addresses of all visitors to our websites and other related information. For our applications, we collect similar information and use this information to help us understand user activity on our websites, provide appropriate content for our region, and monitor and improve our websites.
Our websites may also use a technology called "tracer tags" or “web beacons”. A web beacon is a small transparent graphic image that allows us to record simple user actions related to our websites and email communications received from us, to help us determine the usage and effectiveness of our site and communications. These “images” are automatically loaded to your browser or device when you visit the website or an email from us. This technology allows us to optimize and tailor our websites for you.
How do we Engage in Interest-Based Advertising?
Green Lane may engage third-party platforms to provide users with interest targeted advertising, which is based on the platform’s user data and interactions with Green Lane outside of the platform. We work with third parties that use their own tracking technologies on websites and applications to provide tailored advertisements on our behalf on third party websites across the internet. These companies collect information about your activity across your different devices on websites and applications and use this information to make predictions about your preferences, develop personalized content, and deliver advertisements that are more relevant to you on third party websites and applications. We provide to the platform provider a “hashed version” of your email address or other potentially connecting information, which could be matched to your profile with that platform. Hashing is a mathematical operation that applies an equation to information to produce an encrypted value that cannot be reversed to reveal the original data. Both Green Lane and the platform run the same one-way hash function on the same data element. As a result, when Green Lane provides the platform with the hashed email addresses of a selected group of customers, the platform can match the hashed value against the corresponding hashed value for users of the platform, allowing the platform to target Green Lane customers that are users of that platform with relevant advertising, based on demographic and other factors selected by Green Lane. Green Lane provides only the hashed value and no other information about you to the platform.
Our website may use your personal information to target advertisements of interest through social media platforms. You may opt-out of interest-based advertising by clicking on the AdChoices icon on any advertisement that appears while browsing the website. Please note, you may still see advertisements after opting out as tracking technologies collect data for other purposes.
How Secure is your Personal Information?
Green Lane makes reasonable efforts to ensure that your personal information is protected while using our site. We have technological, physical, and contractual security measures designed to protect against loss or theft, as well as unauthorized access, disclosure, copying, use or modification of personal information.
Can you Opt Out to our Use of your Personal Information?
You may withdraw your consent to our use or disclosure of your personal information at any time, subject to legal and contractual restrictions. Lack of consent to use your personal information may result in ineligibility for certain promotional services.
With your consent, or as otherwise permitted by law, we may use personal information to communicate with a customer regarding products, services, promotions, contests, offers, incentives, rewards, surveys, questionnaires, and other pertinent matters. If you prefer not to receive such communications, you may opt-out at any time by unsubscribing from such messages or contacting Green Lane at the information provided under “Contact Us” to request that your email address be removed from future communications.
To successfully opt-out, you must have cookies enabled in your web browser. Please see your browser’s instructions for information on cookies and how to enable them. You must opt-out of each web browser on each device. Once you opt out, if you delete your browser’s saved cookies, you may need to opt-out again.
Can a customer Access and Correct Personal Information?
A customer has the right to examine personal information collected upon request. You may request Green Land to correct or delete any personal information that is inaccurate, incomplete, or irrelevant. Requests must be emailed to firstname.lastname@example.org and Green Lane will respond within 30 business days.
Are there Changes in Our Privacy Practices?
Green Lane is always improving and updating our website to enhance your shopping experience. As a result, our policies will continue to evolve with new technologies and services. We reserve the right to identify new purposes for the collection or use of personal information. If you disagree with a change to the Privacy Notice, you may close your account and refrain from using our services. Continuing to use our services after we post or communicate a change signifies your consent to the revised terms. We encourage you to reference this page frequently to learn of any changes and to know our most current policy and practices.
How do you Contact Us about Privacy Issues?
If you have any questions or concerns about our Privacy Notice, please contact us at:
Telephone: 856-205-1839 Mondays-Fridays 8:00am-5:00pm